When a customer finds you online, the first thing they judge is your website. If the booking part looks like someone else's software, sits in a box on the page, or loses your branding halfway through checkout, some of them leave. Every one who does is a booking you paid to attract and didn't get.
For a long time, rental operators had two choices. Pay a marketplace a share of every booking to use its site, or bolt a booking form onto a website run somewhere else. Neither puts your brand first.
Loopit's website is now a third option: a multi-page site that looks like your business, runs on your own domain, and takes bookings from the same platform you use to run your fleet.
A real website, not a form in a frame
Your Loopit website is a full site rather than a single booking page:
- A home page built from sections, including a hero with search, vehicles, how it works, locations, categories, FAQs and a call to action.
- Vehicle listings that come straight from your fleet in Loopit.
- Location pages, each showing the vehicles available there.
- About and contact pages.
Because it runs on Loopit, it stays in step with your fleet. Add a vehicle, change a package or close a location for the holidays, and the website reflects it.
Change it yourself, any time
You shouldn't need a developer to change a headline. Pick your theme and colors, add your logo and images, reorder the navigation, switch pages on or off, and choose how your fleet is displayed. Wording that used to be fixed is now yours to change.
A shared FAQ library lets you write answers once and show them on whichever pages need them. Each page has its own search and sharing settings, so you control how it appears on Google and when someone shares a link.
That matters most in the moments a static site can't handle. A new location opens, a promotion starts, a category sells out for spring break. Instead of waiting on an agency or a developer, whoever manages your bookings can update the site the same day, from the same place they manage the fleet. The website keeps up with the business rather than lagging a few weeks behind it.
A cleaner path from browsing to booked
The booking flow walks customers through choosing a vehicle, adding coverage and extras, entering their details and paying, and finishes on a confirmation page with their location, payment and booking details.
You choose where to capture the lead. Subscription businesses often ask for details at the start, so they can follow up with anyone who doesn't finish. Rental businesses often send customers straight to checkout and capture details at the end. Either way, it's set up to suit how you sell.
See what's converting
Funnel analytics are built in, so you can see your traffic and which pages turn visitors into bookings without setting up a separate tool. If you already use Google Analytics, you can still connect it to track campaigns and conversions.
Put your booking flow on partner sites
Dealers and partners often want to take bookings on their own websites. Instead of an iframe, Loopit now gives you a simple script embed, so your booking flow can sit on a partner's site and still feed straight into your Loopit account.
Your brand beyond the website
The website is one part of how customers experience your business. Loopit carries your brand through the rest of the journey too:
- Personalized booking links. When a customer calls, pick the vehicle, package, location and start date, and send them a pre-filled link to your booking page.
- Emails from your own domain. Confirmations and reminders can come from your domain rather than a generic address.
- Clean vehicle photos. Drop in a phone photo and Loopit removes the background and tidies it up, so your listings look consistent.
- Invoice templates. Invoices that look like your business, set up the same way as your contract templates.
Put together, a customer can find you, book, sign and pay without ever feeling they've left your business.
Why it matters
Marketplaces are useful for reach, but every booking they bring comes with a fee and a customer relationship you don't fully own. A website that carries your brand, takes bookings direct and shows you what's working is how operators build demand they keep. Pair it with TruPass to verify customers before pickup, and with Automations to send confirmations and pickup instructions on time, and the whole journey from first visit to handover stays under your name.
See it in action
The new website is part of a wider update to Loopit, alongside AI Chat and Automations. Read the full announcement or see the Website page. Ready to see a working site? Get started or contact sales.
