We're building the future of flexible mobility experiences for the automotive industry

Our Story

Building upon our foundations in operating a digital-first car dealership and then launching one of the leading retail car subscription services in the country, we've been privileged to experience the transformative power of the car subscription model first-hand to develop Loopit as a purpose-built platform for the automotive industry.

Loopit co-founders Paul Higgins (Left) and Michael Higgins (Right)


Brothers Paul and Michael Higgins founded HelloCars, the first fully online used car dealership in Australia


Recognising shifting consumer preferences, HelloCars began development of a subscription model to cater to new and existing customers


HelloCars launched its first subscription service in-house, reaching 100 active subscribers in the first three months.


Loopit was founded as a leading car subscription enablement platform, based on the technology developed for HelloCars


Loopit becomes the technology partner for both Eagers Automotive, Australia's largest listed dealership network, and Motopool, Australia's largest independent car subscription provider

It is estimated that over 70% of vehicles utilised on a subscription basis in Australia and NZ are powered by Loopit


Loopit expands into the United Kingdom

Loopit is named as a Top 50 Technology Startup by both Deloitte and AFR


Loopit expands into the United States

Our Investors

Our seed investors bring more than funding, with expertise in global technology companies such as Atlassian and Yahoo.

Tidal VC Logo
Luxem VC Logo
Upswell VC Logo

Our Leadership Team

Our leadership team are entrepreneurs in their own right, with extensive global experience across automotive, technology and finance.

Michael Higgins

Michael Higgins

Co-Founder / Managing Director

Paul Higgins


Jeremy Gupta

George Skentzos

George Skentzos

Head of Marketing & CX

David McClatchey

Head of Sales

Richard Sands

Head of Engineering

Swati Sharma

Finance Manager

Our Offices

Find the address and location of our offices in cities and countries around the world.

United States

1175 Peachtree St NE
Atlanta, GA 30361
United States

+1 (470) 264-4398


L24/T3, 300 Barangaroo Ave
Sydney NSW 2000

+61 2 8278 9255

United Kingdom

10 John Street
London WC1N 2EB
United Kingdom

+44 7941 273737

Awards & Recognition

We are among the fastest growing and most successful new technology innovators in the world.

Finder Awards Finalist Best Automotive Innovation 2022 for Loopit Car Subscription
Fintech Awards Finnies Finalist for Loopit Car Subscription
ABA Award Badge
Sydney Design Awards Badge
Startup Awards National Series for Loopit Car Subscription
Wards Auto Informa Tech Awards for Loopit

Our Brand

At the heart of our identity, "loop" signifies the cyclical, recurring nature of car subscription that fosters a sustainable and flexible approach to vehicle ownership.

Meanwhile, the "it" in Loopit borrows from "Information Technology" to showcase our expertise in delivering advanced technology solutions that cater to the evolving demands of the automotive industry.

Together, we are Loopit – your trusted partner in driving the future of mobility, where accessibility, efficiency, and sustainability intersect.

Loopit Logo

Big Or Small, Loopit grows with your ambitions

Loopit is the technology between car subscription and your fleet potential.