Revealed: The Top Subscribed Cars of 2024 in the Yearly VSU Rankings

George Skentzos

Head of Customer Experience

Published on 

February 21, 2024


Last updated on 

February 21, 2024

Key Takeaways

Loopit has released the much-anticipated 2024 VSU Index Yearly Rankings which showcases the most popular makes and models across several categories on subscription today. As we hit the accelerator on another year of vehicle subscription innovation, these rankings provide an exclusive peek under the hood at the models and makes commanding the road in the subscription space.

Forget the usual suspects; 2024’s report packs some surprises that are guaranteed to reveal new opportunities in the subscription space. Has your brand taken pole position? Or has a dark horse revved its way to the front of the pack? The latest VSU Index offers a panoramic view over the landscape of consumer preferences, showcasing the market movers and shakers in the increasingly popular world of vehicle subscriptions.

Why the 2024 VSU Rankings Matter

For brands represented in the report, the 2024 VSU Index Rankings are not just a testament to desirability; they are a beacon signaling shifting consumer trends and a call to align with the fast-paced evolution of automotive consumption. With vehicle subscription models gaining traction globally, understanding these dynamics is more crucial than ever.

These rankings serve as a critical benchmark for manufacturers, allowing for strategic alignment with market demands, and providing invaluable insights into the models that are captivating hearts and minds across the subscription landscape.

What Does This Mean for Your Brand?

Is your badge among this year’s victors? If so, the 2024 VSU Rankings offer a golden opportunity to amplify your brand’s message of success and leadership in the subscription space. This is the momentum your marketing teams need to push brand narratives that resonate with current and prospective subscribers, reinforcing the desirability and superiority of your models.

But it’s not just a victory lap for the winners. Even if your models haven’t hit the top spots, the insights derived from the VSU Index are invaluable. They serve as a strategic compass, guiding brands on where to channel their innovation, marketing, and consumer engagement efforts to climb the ranks in next year’s index.

About the author
George is the Head of Marketing and Customer Experience at Loopit. Having originally started his career as a motoring journalist and founding team member for one of Australia's top automotive startups, George has a strong passion for automotive, business and growth marketing.
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