How OEMs Can Unlock Profit Across the Entire Vehicle Lifecycle with Car Subscription

A practical framework for building sustainable car subscription programs that work for OEMs, dealers, and finance arms alike.

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The traditional automotive retail model is under pressure.

Subscription isn't just a trend—it's a strategic lever for improving asset utilisation, boosting customer loyalty, and preparing for the EV future. But to succeed, it needs to serve every stakeholder in the chain.

This whitepaper introduces a proven, four-phase framework that enables OEMs to:

Capture recurring revenue across the entire vehicle lifecycle
Turn EV hesitancy into EV trial and adoption
Leverage finance arms for multi-cycle value creation
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Flexible mobility solutions for the road ahead