How OEMs Can Unlock Profit Across the Entire Vehicle Lifecycle with Car Subscription

A practical framework for building sustainable car subscription programs that work for OEMs, dealers, and finance arms alike.

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The traditional automotive retail model is under pressure.

Subscription isn't just a trend—it's a strategic lever for improving asset utilisation, boosting customer loyalty, and preparing for the EV future. But to succeed, it needs to serve every stakeholder in the chain.

This whitepaper introduces a proven, four-phase framework that enables OEMs to:

Capture recurring revenue across the entire vehicle lifecycle

Turn EV hesitancy into EV trial and adoption

Leverage finance arms for multi-cycle value creation

How OEMs Can Unlock Profit Across the Entire Vehicle Lifecycle with Car Subscription

The traditional automotive retail model is under pressure.

Flexible mobility solutions for the road ahead