Car subscription investment exceeds $395m in Q1 2023

Car subscription investment exceeds $395m in Q1 2023

George Skentzos
March 6, 2023

The car subscription market has experienced an uplift in investment activity - reaching a record total of $395m USD globally. The funding follows our prediction in the 2023 Global Car Subscription & New Mobility Report that fast-followers will flourish from the opportunity opened up by Cazoo's exit.

Some notable highlights from the latest rounds of funding include: 

  • Onto raising $121m to expand its EV fleet
  • Planet42 raising $100m to support their expansion to South Africa and Mexico as part of their mission to address transport inequality on a global scale
  • Instacar raising $59m to develop a “one stop app” that offers micromobility vehicles

Car subscription supply expected to meet demand

Loopit learned that the growth of car subscription was limited by the lack of vehicle supply in the market, driven by inflated used car prices and an overall shortage of vehicle production. This ultimately caused strong consumer demand for subscription-based mobility solutions to significantly outstrip access and supply.  

With companies reporting that the majority of the money raised will be used for acquiring new vehicles to their subscription fleet, Loopit expects that demand will soon be met with the new influx of vehicles.

Car subscription to increase its global uptake

The fact that car subscription providers from over seven countries are raising capital to grow their fleet and expand their services to new markets is evidence of car subscription gaining global traction; and that the paradigm shift from ownership to usership is accelerating faster than ever. The increase in demand for car subscription will only grow especially as providers continue to diversify their fleet offering with new vehicle models including electric vehicles and become even more price-competitive in face of new market entrants.

2022 Loopit Global Car Subscription & New Mobility Report

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About the author
George is the Head of Marketing and Customer Experience at Loopit. Having originally started his career as a motoring journalist and founding team member for one of Australia's top automotive startups, George has a strong passion for automotive, business and growth marketing.

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