The complete user guide for any subscription-based mobility venture
LAUNCH is the complete user guide for any subscription-based mobility venture, sharing what we have learned through launching and scaling successful car subscription services both for ourselves and for our clients around the globe. This guide is intended to provide detailed insights into all aspects of running and growing a successful retail mobility subscription service.
Because we believe that no two subscription mobility providers are alike, you won't find highly prescriptive instructions on this site. Instead, what you will find is the complete framework covering all aspects of launching and scaling a subscription mobility mobility service, helping you to deliver value to your customers, and embracing continuous improvement. Read it, discuss it with your team, and make the changes that make sense to you.