HomeLaunch

Setting up your point-of-sale system

Delivering a seamless omnichannel experience with your car subscription service, begins with a robust point-of-sale system.

Last updated on 
October 12, 2022
Introduction

Introduction

Sourcing Vehicles

Sourcing Vehicles

Procurement

Procurement

Financing

Financing

Acquiring Customers

Acquiring Customers

Above The Line

Above The Line

Point of Sale

Point of Sale

Key Value Propositions

Key Value Propositions

Discounts & Promotions

Discounts & Promotions

Lead Management

Lead Management

Inbound Lead Generation

Inbound Lead Generation

Outbound Lead Generation

Outbound Lead Generation

Managing Customers

Managing Customers

Customer Onboarding

Customer Onboarding

Customer Service

Customer Service

Customer Experience

Customer Experience

Legal Agreements

Legal Agreements

Receivables & Arrears

Receivables & Arrears

Collection & Handover

Collection & Handover

Delivery

Delivery

Fines & Tolls

Fines & Tolls

Breaches & Reposession

Breaches & Reposession

Insurance & Claims

Insurance & Claims

Eligibility

Eligibility

Claims Management

Claims Management

Incident Management

Incident Management

Fair Wear & Tear

Fair Wear & Tear

Fraud Risk & Prevention

Fraud Risk & Prevention

Managing Vehicles

Managing Vehicles

Subscription Structure

Subscription Structure

Profitability & Performance

Profitability & Performance

At the core of your subscription program should be an omnichannel system that enables your potential customers to easily select their vehicle, submit their personal and payment details and book in either a pickup or delivery of their vehicle. This omnichannel system should look to allow your business to quickly onboard new customers online, over the phone or in person. In order to achieve this, car subscription providers need to ensure the following are set in place.

Vehicle inventory browse page

A vehicle inventory page should clearly display all vehicles with the respective vehicle name and weekly/monthly subscription price. To maintain a single source of truth, it is best practice to have this inventory page managed by a fleet management tool that has the capability to dynamically update the page based on the status of vehicles (ie. subscribed, available, returning).

Lead capture form

Businesses can choose to either have a form built into their vehicle page that captures the lead's name, email and contact number and links to a CRM system. Alternatively, businesses can incorporate a CTA button such as "Subscribe Now" that externally links to an email draft ready for leads to send their enquiries directly to your business email address. Regardless of how leads are captured, it is essential to maintain a record to nurture these leads.

Subscription plans

You should seek to showcase your subscription plans in a way that enables your customers to easily compare between each plan. As a minimum, plans need to detail the following: 

  • subscription price
  • swap fee terms
  • minimum terms
  • mileage allowance
  • establishment fee

Self-service subscription booking

For advanced businesses who want to provide customers the ability to self-subscribe will need to look further into incorporating the following into their point-of-sale system:

  • customer KYC management - credit assessment, identity verification and driver history checks that can be processed instantly and online, paper-free
  • payment technology to process the lead's refundable security deposit payment upon booking their subscription
About the author
LinkedIn

Big Or Small, Loopit grows with your ambitions

Loopit is the technology between car subscription and your fleet potential.