At the core of your subscription program should be an omnichannel system that enables your potential customers to easily select their vehicle, submit their personal and payment details and book in either a pickup or delivery of their vehicle. This omnichannel system should look to allow your business to quickly onboard new customers online, over the phone or in person. In order to achieve this, car subscription providers need to ensure the following are set in place.
A vehicle inventory page should clearly display all vehicles with the respective vehicle name and weekly/monthly subscription price. To maintain a single source of truth, it is best practice to have this inventory page managed by a fleet management tool that has the capability to dynamically update the page based on the status of vehicles (ie. subscribed, available, returning).
Businesses can choose to either have a form built into their vehicle page that captures the lead's name, email and contact number and links to a CRM system. Alternatively, businesses can incorporate a CTA button such as "Subscribe Now" that externally links to an email draft ready for leads to send their enquiries directly to your business email address. Regardless of how leads are captured, it is essential to maintain a record to nurture these leads.
You should seek to showcase your subscription plans in a way that enables your customers to easily compare between each plan. As a minimum, plans need to detail the following:
For advanced businesses who want to provide customers the ability to self-subscribe will need to look further into incorporating the following into their point-of-sale system:
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