Promotional campaigns are a great way to increase the revenue of your car subscription service by:
While promotions can be created as a response to fluctuating activities in your business - ie. to increase lead flow, they can also be proactively planned for. Similar to how e-commerce businesses roll out campaigns for different holidays on the calendar (e.g. Easter weekend), the same can be applied for your car subscription service.
In addition to national holiday periods, long weekends and school holidays also provide opportunities for your business to increase subscriber revenue. The likelihood of your existing subscribers driving more is high during these periods and as such, you can take leverage this opportunity by offering subscription add ons such as kilometre booster packs at a discount to increase your subscriber revenue.
Marking out these key dates on your promotional calendar can go a long way in helping you forecast subscriptions and revenue for particular months.
Your promotional campaigns should vary depending on which customer segment you are targeting and will be largely determined by both your current objectives and state of your vehicle inventory. For example, should you have little to no vehicles in your inventory then it would not make sense to run a promotion to try to acquire new customers. Instead you can build a promotional campaign targeted towards existing subscribers that will help increase the average revenue for each customer.
Some examples of successful promotional campaigns include:
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