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How it works page

A 'How it works' page can be an effective way of helping your potential customers understand the benefits of car subscription and how to get started.

Last updated on 
October 25, 2022
Introduction

Introduction

Sourcing Vehicles

Sourcing Vehicles

Procurement

Procurement

Financing

Financing

Acquiring Customers

Acquiring Customers

Above The Line

Above The Line

Point of Sale

Point of Sale

Key Value Propositions

Key Value Propositions

Discounts & Promotions

Discounts & Promotions

Lead Management

Lead Management

Inbound Lead Generation

Inbound Lead Generation

Outbound Lead Generation

Outbound Lead Generation

Managing Customers

Managing Customers

Customer Onboarding

Customer Onboarding

Customer Service

Customer Service

Customer Experience

Customer Experience

Legal Agreements

Legal Agreements

Receivables & Arrears

Receivables & Arrears

Collection & Handover

Collection & Handover

Delivery

Delivery

Fines & Tolls

Fines & Tolls

Breaches & Reposession

Breaches & Reposession

Insurance & Claims

Insurance & Claims

Eligibility

Eligibility

Claims Management

Claims Management

Incident Management

Incident Management

Fair Wear & Tear

Fair Wear & Tear

Fraud Risk & Prevention

Fraud Risk & Prevention

Managing Vehicles

Managing Vehicles

Subscription Structure

Subscription Structure

Profitability & Performance

Profitability & Performance

Given the newness of car subscription, many customers are eager learn how car subscription works and what exactly differentiates it from other alternatives such as car rental and car leasing.

A 'How it works' page incorporated onto your website is a great way to achieve the above and convert your leads, by: 

  • Explaining what your all-inclusive offering includes
  • Detailing out the process of subscribing to a vehicle

Explaining what your all-inclusive offering includes

Many car subscription providers market their offerings as being "all-inclusive". While the standard offering includes registration, servicing, insurance, roadside assistance and repairs; this may vay for your business. Explaining what customers can expect from their subscription will help them better understand what they are paying for, whilst reiterating your business' key value propositions of being affordable and flexible.

Detailing out the process of subscribing to a vehicle

Another value proposition that has become synonymous to car subscription is the seamless process of subscribing to a car. This is marked by:

  • digital browsing of vehicles
  • instant approval
  • quick booking experience

To help customers get started, you can detail out the steps taken to subscribe to a car in a way that highlights the above benefits. An example of a detailed process:

  1. Browse
  2. Subscribe
  3. Drive
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