Given the newness of car subscription, many customers are eager learn how car subscription works and what exactly differentiates it from other alternatives such as car rental and car leasing.
A 'How it works' page incorporated onto your website is a great way to achieve the above and convert your leads, by:
Many car subscription providers market their offerings as being "all-inclusive". While the standard offering includes registration, servicing, insurance, roadside assistance and repairs; this may vay for your business. Explaining what customers can expect from their subscription will help them better understand what they are paying for, whilst reiterating your business' key value propositions of being affordable and flexible.
Another value proposition that has become synonymous to car subscription is the seamless process of subscribing to a car. This is marked by:
To help customers get started, you can detail out the steps taken to subscribe to a car in a way that highlights the above benefits. An example of a detailed process:
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