Perhaps the biggest misconception with car subscription is that it's synonymous with long term car rental or short term car lease, however there are a number of distinctions that uniquely position car subscription as a new market innovation beyond typical car rental.
There are two key areas that uniquely define car subscription from traditional car ownership or rental:
Car rental and ownership exist at opposite ends of the spectrum from a duration perspective. Car rental is often a temporary mobility solution ranging from days to weeks at most, while traditional methods of car ownership like purchase, finance or lease have an inherent duration of years at the very least.
Car subscription bridges the gap between car rental and ownership with a flexible duration that can range from a month up to several years depending on the individual needs of the customer.
If we think of purchase, finance or lease as providing an ownership experience and rental providing a usership experience, then car subscription sits somewhere in between.
In the simplest terms, subscribers want to be able to drive a car they would otherwise own but with the flexibility of a rental.
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