HomeLaunch

Google My Business profile

Google My Business, a free tool offered by Google, is an easy and effective way for gaining social proof for your new car subscription service.

Last updated on 
October 24, 2022
Introduction

Introduction

Sourcing Vehicles

Sourcing Vehicles

Procurement

Procurement

Financing

Financing

Acquiring Customers

Acquiring Customers

Above The Line

Above The Line

Point of Sale

Point of Sale

Key Value Propositions

Key Value Propositions

Discounts & Promotions

Discounts & Promotions

Lead Management

Lead Management

Inbound Lead Generation

Inbound Lead Generation

Outbound Lead Generation

Outbound Lead Generation

Managing Customers

Managing Customers

Customer Onboarding

Customer Onboarding

Customer Service

Customer Service

Customer Experience

Customer Experience

Legal Agreements

Legal Agreements

Receivables & Arrears

Receivables & Arrears

Collection & Handover

Collection & Handover

Delivery

Delivery

Fines & Tolls

Fines & Tolls

Breaches & Reposession

Breaches & Reposession

Insurance & Claims

Insurance & Claims

Eligibility

Eligibility

Claims Management

Claims Management

Incident Management

Incident Management

Fair Wear & Tear

Fair Wear & Tear

Fraud Risk & Prevention

Fraud Risk & Prevention

Managing Vehicles

Managing Vehicles

Subscription Structure

Subscription Structure

Profitability & Performance

Profitability & Performance

Social proof is imperative for all businesses, and even more important for new market offerings such as car subscription. Social proof can be established through mediums such as customer photos and reviews as well as word of mouth. In addition to these, utilising the full capabilities of Google My Business can help you strengthen the social proof of your new subscription service and set you apart from your competitors.

Best practices

When it comes to optimising the presence of your Google My Business profile, there a few ways to make the :

  • Adding in the essential details such as your website, location and business phone number
  • Uploading different types of photos including photos of your customers with their vehicles, new vehicle arrivals and your showroom
  • Maintaining Google reviews where replying to both positive and negative reviews can help attach a voice to your business and showcase your customer support team that can build trust with new customers
  • Updating business hours particularly for holiday periods where your business hours may change
  • Answering any public customer questions to provide transparency which can help humanise your business
  • Adding your subscription plans as part of the products tab to give a brief overview on the pricing range of your vehicles
  • Adding in any ongoing promotional offers
About the author
LinkedIn

Big Or Small, Loopit grows with your ambitions

Loopit is the technology between car subscription and your fleet potential.