Social proof is imperative for all businesses, and even more important for new market offerings such as car subscription. Social proof can be established through mediums such as customer photos and reviews as well as word of mouth. In addition to these, utilising the full capabilities of Google My Business can help you strengthen the social proof of your new subscription service and set you apart from your competitors.
Best practices
When it comes to optimising the presence of your Google My Business profile, there a few ways to make the :
- Adding in the essential details such as your website, location and business phone number
- Uploading different types of photos including photos of your customers with their vehicles, new vehicle arrivals and your showroom
- Maintaining Google reviews where replying to both positive and negative reviews can help attach a voice to your business and showcase your customer support team that can build trust with new customers
- Updating business hours particularly for holiday periods where your business hours may change
- Answering any public customer questions to provide transparency which can help humanise your business
- Adding your subscription plans as part of the products tab to give a brief overview on the pricing range of your vehicles
- Adding in any ongoing promotional offers
