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Enquiry forms

Last updated on 
October 14, 2022
Introduction

Introduction

Sourcing Vehicles

Sourcing Vehicles

Procurement

Procurement

Financing

Financing

Acquiring Customers

Acquiring Customers

Above The Line

Above The Line

Point of Sale

Point of Sale

Key Value Propositions

Key Value Propositions

Discounts & Promotions

Discounts & Promotions

Lead Management

Lead Management

Inbound Lead Generation

Inbound Lead Generation

Outbound Lead Generation

Outbound Lead Generation

Managing Customers

Managing Customers

Customer Onboarding

Customer Onboarding

Customer Service

Customer Service

Customer Experience

Customer Experience

Legal Agreements

Legal Agreements

Receivables & Arrears

Receivables & Arrears

Collection & Handover

Collection & Handover

Delivery

Delivery

Fines & Tolls

Fines & Tolls

Breaches & Reposession

Breaches & Reposession

Insurance & Claims

Insurance & Claims

Eligibility

Eligibility

Claims Management

Claims Management

Incident Management

Incident Management

Fair Wear & Tear

Fair Wear & Tear

Fraud Risk & Prevention

Fraud Risk & Prevention

Managing Vehicles

Managing Vehicles

Subscription Structure

Subscription Structure

Profitability & Performance

Profitability & Performance

Enquiry forms are another effective way of capturing and nurturing leads. Any lead who submits a question regarding your car subscription service should be viewed as a qualified lead as they are expressing interest in what you have to offer and/or have a specific query that is stopping them from completing their subscription booking.

Examples of enquiries include: 

  • requests for a specific vehicle
  • explanation of what car subscription is
  • what car subscription plan is best for their lifestyle
  • how toll usage fees work
  • requirements for subscribing

While your FAQs page can seek to answer these queries, many potential customers may find it more helpful having their queries answered by your team as a way to gauge the level of customer support. It is therefore important that you have a dedicated customer support team to promptly address these enquiries to avoid leads shopping options from your competitors.

Basic requirements for an enquiry form

Enquiry forms are best utilised when they are incorporated into your website, as it is likely for questions to arise during their subscription journey. Forms should also be linked to your business' inbox and/or a CRM system so you are able to re-engage these leads later in the future should they decide not to subscribe upon submitting their enquiry.

As a minimum, enquiry forms should have the following fields:

  • Name
  • Email address
  • Contact number
  • Message
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