Enquiry forms are another effective way of capturing and nurturing leads. Any lead who submits a question regarding your car subscription service should be viewed as a qualified lead as they are expressing interest in what you have to offer and/or have a specific query that is stopping them from completing their subscription booking.
Examples of enquiries include:
While your FAQs page can seek to answer these queries, many potential customers may find it more helpful having their queries answered by your team as a way to gauge the level of customer support. It is therefore important that you have a dedicated customer support team to promptly address these enquiries to avoid leads shopping options from your competitors.
Enquiry forms are best utilised when they are incorporated into your website, as it is likely for questions to arise during their subscription journey. Forms should also be linked to your business' inbox and/or a CRM system so you are able to re-engage these leads later in the future should they decide not to subscribe upon submitting their enquiry.
As a minimum, enquiry forms should have the following fields:
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